Concept #1 – To express that thinking outside the box is where you are more unique and stand out most. Also that it is where your best ideas come out.

Concept #2 – To express that us as multicultural graphic designers from all around the world are the change to the world. Through signage, posters, logos, advertisements, websites, etc. that we see on a daily basis, it is up to us to improve upon it and expose to the world our new and fresh ideas.